Social Media Toolkit

Post-secondary education must be part of the election agenda this fall as it is key to Canada’s recovery. Together let’s build the pressure on candidates! You can help amplify the message that we need a national strategy for post-secondary education now by following these tips.

1. Make sure to follow us on social media and share our posts! Twitter: @CAUT_ACPPU | Facebook: @CAUT.ACPPU

2. Amplify our collective message from your own accounts! Simply copy-paste one of the sample tweets and Facebook posts below or use these hashtags to create your own: #elxn44, #cdnpoli, #canlab, #cdnpse. Don’t forget to tag the federal party leaders! @JustinTrudeau, @erinotoole, @theJagmeetSingh, @annamiepaul

Sample tweets:

High tuition is a barrier for too many. We need a ntl strategy on post-secondary education to address chronic underfunding and ensure Canada’s recovery. Email your candidates & party leaders now: #elxn44 #cdnpse

Academics from equity-seeking groups are under-represented and underpaid. Too many work on short-term, poorly paid contracts. An investment in #cdnpse is an investment in our future and Canada’s recovery. Tell your party leaders today: #elxn44 #cdnpse

Investing in Indigenous education is a crucial step towards reconciliation. The federal government must step up and lead the way for accessible, affordable and high-quality education for all in Canada. Learn more: #elxn44 #cdnpse

Science is helping us get through this pandemic, but Canada is falling behind when it comes to research funding. We need a ntl strategy on post-secondary education to tackle the challenges of our time. Investing in PSE is key to our recovery: #elxn44

Sample Facebook posts:

Our post-secondary education system is so underfunded that it may be ill-prepared for the future. With federal leadership, our campuses can help Canada weather the storm of a post-pandemic world and adapt to new realities like accelerated climate change. Find out how and call on candidates to commit:

Our campuses are becoming more unequal. Indigenous and racialized academics remain significantly underrepresented and underpaid, 1 in 3 ac ademics are on short, precarious contracts, minority-language institutions are buckling under the financial pressures, and Canada is lagging behind when it comes to research funding. We need a post-secondary education system that fosters equity and benefits everyone.

We need strong federal leadership that will increase an investment in post-secondary education and research and boost Canada’s post-pandemic recovery. Join me in calling on our federal party leaders to commit to taking these essential actions.

3. Make use of our shareables, which will help grab the attention of your peers. You can right-click on each image and select “copy image”, and then paste it into your post on Twitter or Facebook.